Education: Business Adminstration at Örebro University.
Previous appointments: More than 25 years’ experience as a CEO in media, gaming and e-commerce companies. He has been CEO for a number of media companies such as, Östersunds-Posten, Metro International, Bonniers Veckotidningar as well as online and e-commerce companies such as Bonnier Interactive and Euroflorist AB.
He was CEO of Svenska Spel, one of Europes largest singel market gaming companies for four years and CEO for Eniro before joining Euroflorist, a flower relay company with over 2,000,000 customers in 12 markets.
He has also been acting in a number of boards and is the co-author of three books.