Director - Corporate Marketing and Engagement, BCLC
Karen Gray is a pioneering marketing expert and industry leader who specializes in crafting innovative player strategy and transforming businesses. Holding a Bachelor of Commerce, a Masters of Marketing and an MBA, Karen heads up corporate marketing and engagement for the British Columbia Lottery Corporation.
Today Karen is on a mission to transform the way business people think about responsible gambling.
Her casino marketing and slots management experience give her unique insights into how gambling businesses can drive performance while focusing on the health of their players.
Originally from Sydney, she is an accidental immigrant to Vancouver who’s grown to love the mountains. She is a Mum, a Lightning Links player, a field hockey player, and a Certified Camino de Santiago Pilgrim.